Recently I have been helping more and more clients that have had problems or indeed bad experiences with their website.
Whilst I love crisis management of websites, it’s now becoming a regular occurrence. It seems to be that so many people have had bad advice and simply haven’t been given the basic information needed to build a website.
With that in mind, I thought it would be a really good idea to do a series of blogs about the basic steps needed to commission and launch a website for your business, product or service.
In this blog, I want to talk about domains which is the first step to building a website. Choosing the right domain is crucial and quite literally, your domain is your address on the internet for people to visit, just as the house you live in has an address for deliveries and friends to visit.
Where possible you should always try and register a domain that matches your business. So Joe Bloggs Bathrooms should try and obtain joebloggsbathrooms.co.uk. Sometimes it’s easy, sometimes it’s not. In my case Andrew Wright was already taken so I had to get creative! I did that by adding another word ‘Online’ and registered andrewwrightonline.com instead. I always advise businesses to register several domains so if Joe Bloggs Bathrooms are based in Oxford and serve Oxfordshire, it’s worth trying to register oxfordshirebathrooms.co.uk if available. If nothing else it keeps your competitors from having it.
People often ask, “Should I have .co.uk or .com?” Well if you’re based in the UK it makes sense to have .co.uk. If your business exports outside the UK then it makes sense to also register .com too.
Once registered, domains are normally valid for 12 or 24 months at which point a renewal fee is payable for a further 12 or 24 months.
You can find out if your domain name is available by visiting Daily Internet where you can also register domains too.
In the meantime, thanks for reading.